Calvin Klein has tapped Sadie Sink to lead the second chapter of its Fall 2026 “Feel the Fit” denim campaign, which launched globally on September 1, 2026.
The campaign follows an earlier installment featuring Tate McRae and continues Calvin Klein’s focus on denim, confidence and personal style. Sink’s chapter was directed and photographed by Aidan Zamiri and presents the actress in a playful, early-2000s-inspired setting.
In the campaign video, Sink wears several Calvin Klein denim looks while dancing to Willa Ford’s 2001 song “I Wanna Be Bad.” The video shows her using a hairbrush as a microphone and a household fan as a makeshift wind machine, creating a casual and nostalgic mood while keeping the clean visual style associated with Calvin Klein.
The concept centers on the idea that the right pair of jeans can instantly change how someone feels. Calvin Klein said the “Feel the Fit” campaign is designed to capture the confidence that comes from finding denim that feels comfortable, natural and personal.
Sink said denim has always been an important part of her wardrobe and that the campaign gave her the opportunity to explore different versions of her personal style.
Among the key products featured in the campaign are Calvin Klein’s ’90s Straight Jean, Low Rise Baggy Jean and High Rise Loose Jean. The collection combines relaxed silhouettes with darker washes and classic denim styling aimed at the fall season.
Sink has also spoken about how her own approach to denim has changed. After spending years wearing oversized and baggy jeans, she has recently started experimenting with more fitted styles while still prioritizing comfort.
The campaign arrives during a major period in Sink’s career. She became globally recognized for playing Max Mayfield in Netflix’s “Stranger Things” and has since expanded her work across film, television and theater. She is also involved in “Spider-Man: Brand New Day,” further increasing her profile beyond the role that first made her widely known.
That growing visibility makes Sink a strong fit for Calvin Klein’s strategy of pairing established products with younger stars who have influence across entertainment and fashion.
The brand has long used celebrity-led campaigns to keep its minimalist image connected with new generations. In the Fall 2026 campaign, the emphasis remains on simplicity, confidence and personality rather than elaborate styling.
Sink’s installment also differs from Tate McRae’s chapter. McRae’s campaign leaned more heavily into dance and movement, while Sink’s version feels more relaxed and character-driven, using humor and everyday surroundings to create a more personal atmosphere.
Calvin Klein is rolling out the Sadie Sink campaign across its website, stores, social media channels and major advertising placements around the world.
The company has also confirmed that “Feel the Fit” is a multi-part campaign, meaning additional chapters are expected after Sink’s release.
For Calvin Klein, the Fall 2026 campaign is another attempt to make classic denim feel current without moving too far away from the stripped-back identity that has defined the brand for decades. For Sink, it marks another high-profile step into fashion during an already busy year in entertainment.
